Senior Executive · Business Development · Marketing & Sales Strategy
Jezabel Barroumères20+ years building businesses from scratch. From the first digital ad sales teams to AI-powered brand strategy — always on the leading edge, always focused on commercial results.
I'm Jezabel Barroumères — a senior executive and serial entrepreneur with 20+ years of experience building businesses at the intersection of marketing, sales, technology, and growth.
20+ years building businesses from scratch across media, agency, EdTech, and AI. Not just strategy — execution. I've taken ventures from zero to market, built revenue streams, and led commercial teams especially at early stage of growth.
A rare executive who unites marketing strategy and sales performance in a single vision. If a brand identity is clear, with time revenue will follow. If a brand is solid and you use the right strategy, supported by the right team and investment, the business will grow.
From MSN's first digital ad teams to AI-powered brand strategy — I've adopted the technology of the next era before the market catches up. At DG42 today, AI compresses timelines and multiplies output. The strategy is always ours.
My strength is turning ambition into structure: the right positioning, the right team, the right commercial strategy, and the discipline to execute.
Co-founded · NowDG42 · AI Intelligence & Brand Strategy
I co-founded DG42 to build the partner I always wished existed — senior commercial thinking at the speed of AI. FeedbackCraft, our AI marketing agent, turns customer data into full campaign strategies in minutes. The technology amplifies everything. The strategy is always ours.
Founded · 2016Olalang · Multilingualbbies · EdTech
Co-founded an online language education platform scaling to 2,500 teachers across 12+ languages in six months. Built the full sales and marketing system — converting parents, certified teachers, and institutional partners including the British Council. 6,000 live event attendees per city.
Founded · 2012Peeling Wave · Brand & Media Agency
Founded and led Peeling Wave — a social-first brand and media agency in pharma OTC and consumer goods. Built from zero: client development, team, methodology, delivery. 500K community members for Buscapina FEM. 100K+ followers in 4 countries at 3% CTR — 7× industry average.
FOXFOX International Channels · Media Partnerships
Managed media partnerships and commercial strategy across multiple markets — developing the cross-cultural business fluency that still defines my work today. Strategic consistency across markets is a business skill, not a creative one.
MSN · MicrosoftDigital Advertising Sales · Hispanic Markets
One of MSN's first commercial employees for Hispanic markets — at the exact moment the internet was restructuring media economics. Designed and sold the first digital advertising products in the region. No playbook. No precedent. Built the commercial structure from scratch.
AdTech & MediaLa Nacion · National Press & Early Digital
Ad sales operations at one of Argentina's most prestigious national publications — supporting the commercial team at the exact moment digital advertising was being invented. I learned how audiences worked, how inventory was structured, and how to close. Before the industry had a name for it, I was at the intersection of media and commercial performance.
I work with a small number of founders, commercial directors, and leadership teams who need senior strategic input to build or accelerate growth.
As co-founder of DG42, I bring the most advanced AI tools for marketing strategy, content automation, and commercial intelligence directly into every engagement — giving you enterprise-level capability without the enterprise overhead.
Market research, brand identity, and business model definition. Refine what you offer and who it's really for before spending a euro on acquisition.
Communication strategy, media planning, social media, influencers, and sponsored content — built to attract early users and convert them into loyal customers.
I bring the best current AI tools to your advantage — campaign intelligence, customer segmentation, content at scale. The same stack I use at DG42, applied to your business.
AI Summit
Barcelona
Barcelona, Spain
Strategy · AI · Transformation
Cannes Lions
Festival of Creativity
Cannes, France
Marketing · Creativity · AI