3x Founder · Commercial Growth Executive · Business Builder
Jezabel BarroumèresI build businesses at moments of transformation.
For more than 20 years, I've built companies, commercial teams and growth strategies across Europe and Latin America — from the early days of digital advertising and streaming to EdTech and today's AI transformation. Today, I co-lead DG42, where we combine senior commercial strategy, technology and AI to help companies grow and adapt to what comes next.
Marketing · EdTech · AI
International business experience across both regions
Digital transformation from inside global media companies
Agency expansion across Hispanic markets
EdTech platform scaled internationally
Every major chapter of my career has started with the same question: What is changing — and what business can we build because of it?
I began my career as digital advertising was emerging as a serious commercial channel. I joined MSN Sales House / Microsoft as part of an early three-person team and helped grow the operation as the business expanded across Latin America. At FOX International Channels, I worked at the intersection of television, digital media and commercial transformation, first in Spain and later across European initiatives.
In 2012, as brands accelerated their move from traditional advertising toward digital, I founded my first company. Later, after becoming a mother, I moved into EdTech and created an online language-learning platform that grew into an international network offering more than 12 languages and working with thousands of teachers.
Today, that same curiosity has brought me to AI. The technology changes. The challenge remains remarkably similar: understand the shift, identify the opportunity, build the right team and turn change into growth.
Co-Founder · PresentDG42 · AI Intelligence
As Co-Founder and CMO of DG42, I lead the company's commercial positioning, brand strategy and go-to-market agenda, helping organisations translate AI and customer intelligence into measurable growth. My focus is on combining senior strategic judgment with AI-enabled execution across marketing, content, segmentation and commercial intelligence — enabling faster, more informed decision-making without compromising the quality of the thinking behind it.
Founded · 2016Olalang · Multilingualbbies · EdTech
After becoming a mother, I stepped away from advertising and immersed myself in education and technology. I created an online language-learning platform that initially served adults and later expanded into children's education. The business grew to offer more than 12 languages, with a network of approximately 2,500 teachers. Building an EdTech company taught me another side of entrepreneurship: product, operations, marketplaces, customer experience, technology teams and the complexity of scaling a digital service internationally.
Founded · 2012Peeling Wave · Brand & Media Agency
In 2012 I founded my own agency. We started in Argentina and expanded across five Hispanic markets, working with multinational companies and leading brands on digital strategy, media, content and transformation. My role evolved far beyond marketing execution — I built teams, developed commercial relationships, opened markets, managed senior clients and helped organizations rethink how they approached digital growth. What we built was not a service business. It was a commercial engine.
FOXFOX International Channels · Media Partnerships
At FOX, I started in Madrid leading digital initiatives for Spain and later worked alongside European digital leadership as the organization expanded its digital capabilities. It gave me first-hand experience of how established companies respond when technology changes consumer behavior, business models and commercial structures. Strategic consistency across markets is a business skill, not a creative one.
MSN · MicrosoftDigital Advertising Sales · Hispanic Markets
I joined MSN Sales House as part of one of its earliest commercial teams and helped develop the business as it expanded across Latin America. It was my first experience of building inside a fast-moving technology environment — translating an emerging digital product into something advertisers and brands could understand, buy and scale. That experience shaped much of how I still work today: combining commercial thinking, technology and market education.
AdTech & MediaLa Nacion · National Press & Early Digital
Ad sales operations at one of Argentina's most prestigious national publications — supporting the commercial team at the exact moment digital advertising was being invented. I learned how audiences worked, how inventory was structured, and how to close. Before the industry had a name for it, I was at the intersection of media and commercial performance.
I'm not a software engineer — and I don't pretend to be one.
— Jezabel BarroumèresMy strength is understanding technology well enough to recognize what it makes possible, translate that into a commercial opportunity and lead the people who can build it.
Throughout my career, I have worked between worlds: business and technology, marketing and sales, strategy and execution, corporate organizations and entrepreneurship.
I know how to speak with founders, commercial leaders, marketers and technical teams — and how to align them around the same business objective.
For companies entering a new market, launching a new offer or rethinking their growth model. I help leadership teams clarify positioning, target customers, commercial strategy, channels and go-to-market priorities.
Growth rarely sits inside one department. I work across marketing, sales, brand and leadership teams to create a clearer commercial direction and ensure strategy translates into execution.
AI is not a strategy. I help companies identify where AI and automation can genuinely improve marketing, sales, customer experience or operations — and turn those opportunities into practical initiatives. Through DG42, we can also support implementation.
Sometimes leaders don't need another agency. They need a senior person who can challenge assumptions, connect the dots and help them make better decisions.
AI Summit
Barcelona
Barcelona, Spain
Strategy · AI · Transformation
Cannes Lions
Festival of Creativity
Cannes, France
Marketing · Creativity · AI