Women talking about AI through real experience — not competition
Reflections from a Women in Tech Barcelona evening at Juno House, and why honest conversations matter for AI adoption.
Read on LinkedInMy career started in AdTech, where I learned how digital media, data and online advertising actually work. I then joined MSN Sales House / Microsoft as part of its first commercial team, opening 50+ advertiser accounts and helping scale the business across Latin America.
At FOX International Channels, now part of Disney, I led digital strategy for Spain and later worked alongside the VP of Digital Media Europe as the industry moved from traditional TV to digital and streaming — growing digital revenue twentyfold and training teams across Europe.
EntrepreneurshipIn 2012 I founded Peeling Wave, a digital strategy agency that expanded across six Hispanic markets. We worked with multinational brands on digital growth and community building — including five years developing marketing strategy for Boehringer Ingelheim's consumer brands, growing them from almost no digital presence to communities of up to 500K followers.
Then came Olalang, an online language-learning platform I built around a lifelong passion for languages. It grew to 12+ languages and a network of more than 2,500 teachers — and taught me product, marketplaces and the complexity of scaling a digital service internationally.
AIIn 2022 I discovered DALL·E, and what started as visual experimentation became something deeper: automation with Make and n8n, then AI agents and apps built with OpenAI, Claude and ElevenLabs.
Today, as co-founder of DG42, I use the same mindset that guided every chapter before it: spot what's changing early, turn it into a product, and build the business around it.
